This is the 25th year that Michelin is hosting more than 5,000 journalists from around the world at the official Michelin Media Center at the North American International Auto Show.
Michelin continues to improve the experience of journalists this year through a larger, more convenient Media Center location and a newly optimized Michelin Media Live, an online resource for hundreds of photos and videos from the showroom floor.
Show visitors are invited to engage with the Michelin brand on the show floor through a variety of interactive experiences in their corporate exhibit space.
Michelin Total Performance
The Michelin exhibit demonstrates the company's commitment to Michelin Total Performance. Any tire manufacturer can optimize one performance while compromising others, but it's in Michelin’s DNA to optimize as many performances in each and every tire that is manufactured. These performances include wet braking, safety, grip, comfort, fuel savings, dry braking, silence, quality, longevity and driving pleasure.
Show visitors can see the following exhibit highlights:
Interact with the Michelin Man on a 15’ x 8’ video wall
Experience what it feels like to be a tire on a variety of road surfaces in this vibrating, 3D feature
Find the right tire with the help of Michelin’s Tire Selector application
[Photos by Michelin]